Message from President of Association of Thai Travel Agents (ATTA)
Currently, the growth of Business Tourism has been gradually increasing, which is also known as MICE comprised of conference, incentive travel, international convention and exhibition.
MICE industry has been recognized as key mechanism of tourism industry that helps generating revenue and employment to country. This is because MICE traveler having high purchasing power, and demanding good quality product and service, which causes the average expenditure of MICE group 2 – 3 times better than general tourist. In addition, Thailand has been widely recognized in MICE industry since the country has several attractive factors such as diversity in tourist attractions, traditional and cultural charm, unique tastes of Thai cuisine as well as readiness in event venue, and more importantly warming hospitality (Thai smile). All these elements draws attention of many countries in MICE industry, and it is expected increase up high in the future.
Nowadays, a large number of tourists from CLMV countries (Cambodia, Lao, Myanmar and Vietnam) prefer visiting Thailand. Thus, government should pay attention to connecting tourism with these neighbor countries because this can generate revenue to the country for over 10,000 million baht, and try to bloom up MICE industry in several areas for sustainable country reformation and development by initiating connection with neighbor countries in region to create economic and social stability, while this can help disseminating prosperity down to local communities, which shall eventually elevate life quality of people.
As success depends on the combined effort of all the stakeholders, we would like to record our appreciation to Green World Publications and Marshall Cavendish Business Information, for compiling this comprehensive and beneficial database on the Thai MICE industry.
Mr. Vichit Prakobgosol
Association of Thai Travel Agents